Typically, by the time I’ve arrived at my office on Sunday morning, I already know what I want to write about. When I arrived this morning, I wasn’t sure. I thought I might scribble something about the wedding I preached at yesterday. But it only took a moment for something else to catch my attention, and if you’ll bear with me, you’ll understand why something so simple could be so important.

I’d only been in my office a few minutes when I heard a bird singing somewhere outside my window. Well, singing might not be the best description. It was calling out, and its voice was distinctly rhythmic. It made the same sounds in the same patterns for quite some time. Essentially, it made two longer calls followed by six shorter ones. Three or four seconds would go by before it repeated the pattern exactly.

It started as little more than background noise. Birds sing in the morning. And others were. Who cares? But then, it became more distinct among the other birds’ tunes. And because I know very little about birds, after a minute of focused listening, I went outside to find the one that had my attention.

There, on one of the tree branches not far from my office window, was a cardinal. I tried to get a little closer, but he stopped mid-song and flittered away.

I went back inside and did a quick Google search on cardinals and their reasons for singing. It turns out that cardinals typically sing in the morning, often well before the sun rises. Their chirping serves one of two purposes—either to attract a mate, which usually happens in the spring, or to announce their presence in their territory, sending a clear message to any rivals that they’ve staked an official claim on the space.

Now, as I tap away at my keyboard, I realize that seemingly small melody was far more than part of the landscape’s noise, random and of little interest to me. First, it was deliberately communicative, carrying a message of invitation or warning. As a preacher, that’s familiar to me. Second, even though more than a few birds were singing, the cardinal’s message remained steady and consistent. That’s familiar to me, too. Third, I suppose the cardinal wasn’t necessarily concerned with whether I, or anyone else, was actually listening. Still, it sang because it had a reason to sing, and it kept singing until its message had been delivered to the right audience. Again, something very familiar to me.

In one sense, I suspect all of this suddenly mattered to me because I just told someone on Friday that I sometimes feel like my words are little more than background noise being drowned out by the louder, flashier sounds of everyday life. I imagine many pastors feel that way. The culture shouts. Entertainment blares. So many things clamor for attention. When it comes to what pastors are to be, do, and deliver, temptations to compete with these things increase tenfold.

Maybe we should change worship styles to be more entertaining. Perhaps we should shorten the sermon, or at least deliver it in a way that seems more like a TED talk than preaching. Maybe we should thin out the Gospel a little, too, so that it’s less offensive. I mean, preaching about a God who was crucified isn’t all that attractive. It just doesn’t seem to compete with the world’s message of success. In fact, maybe we should avoid speaking about sin while we’re at it. Preaching repentance can get somewhat uncomfortable. Perhaps we should first focus on attracting the crowd. We should trade theological depth in doctrine and practice for a less demanding piety. Even better, maybe we shouldn’t be so creedal, so strict with our boundaries. The culture will never accept us if our expectations are too rigid—if we require the culture to assimilate into us rather than the other way around. The same goes for consistency. Everyone knows that flexibility and innovation and newness are the ways to keep people interested.

But then there’s the cardinal. He simply is what God has made him to be.

The cardinal doesn’t change his tune depending on who’s listening. He doesn’t speed it up to keep up with the noise around him. He doesn’t change his pattern. He sings of warning and invitation, sin and grace, Law and Gospel. He sings the song he’s meant to sing, over and over again. It’s as if he does it without concern for the results—as if he’d been sitting on a tree branch listening when the Lord said, “He who has ears to hear let him hear” (Matthew 11:15).

In the same way, the truth a pastor speaks—whether in the pulpit, in a counseling session, across the table with someone at lunch, or before this world’s kings—doesn’t have to out-shout the chaos (1 Corinthians 2:1–2). This morning, the cardinal was a reminder that consistency definitely matters more than volume (Galatians 6:9). The call that seems ignored in one moment may be heard by exactly the right ears later.

In the end, my calling as a pastor—and in a sense, yours as a Christian parent, friend, co-worker, or neighbor—is to be clear, steady, and faithful to God’s Word. We may feel small or irrelevant, but our task is not to dominate the air. It’s to fill it with the sounds—His Word—trusting that He will make sure the right ears hear it at the right time. Interestingly, some will receive the words as invitation. Others will hear them as warning. But either way, the message will reach its hearers and cut through the noise (Hebrews 4:12). How could it not? The Gospel is the most potent message there is. That’s because it isn’t just words. It’s the means by which the Holy Spirit works to convert and convince the human heart and instill faith (Romans 1:16, 1 Corinthians 2:4–5, Romans 10:17). Unlike all other messages, its delivery is actual presence, and its truth marks very real territory.

To close, I suppose I’ll simply say that while the world may shift its tune a hundred times over, the Gospel never changes (Galatians 1:8–9, Hebrews 13:8)—and neither should the voices that carry it. Sing it in season and out of season (2 Timothy 4:2), in joy and in hardship (Philippians 4:12–13), in full confidence that the Lord who gave you the song will see to it that, in His time, it will be heard (Isaiah 55:11).